FREESTAR FINANCIAL CREDIT UNION
10K GIVEAWAY CAMPAIGN DESIGN
FreeStar Financial Credit Union wanted to generate excitement around its mortgage offering through a promotion that gave qualifying members the opportunity to win $10,000. Starting with the offer and business objective, I developed the campaign concept and visual direction used to bring the promotion to market.
My Role
Creative Concepting, Art Direction, Campaign Identity, Promotional Design, Cross-Channel Execution
Challenge
Make a mortgage promotion feel energetic and attention-grabbing while still communicating the offer clearly and remaining aligned with FreeStar Financial’s established brand.
Solution
I developed a celebratory campaign direction designed to give the $10,000 incentive a larger visual presence than a typical lending promotion. Bold promotional graphics, clear messaging hierarchy, and FreeStar’s existing brand elements were combined into a flexible campaign system that could extend across print, email, digital advertising, and supporting materials.
Impact
The resulting campaign gave the mortgage promotion a distinctive, high-energy identity while keeping the offer easy to understand and clearly connected to the larger FreeStar Financial brand.
