25 for 25 webinar series
MARKETING INITIATIVE
25 for 25 was developed as a new educational platform for AiN Group, moving away from traditional product-focused webinars toward more conversational, solution-driven content centered on practical business insights for dealers. I helped shape the initiative from concept and naming through branding, content strategy, production, and promotion.
My Role
Logo Design, Brand Identity, Art Direction, Creative Stratedy, Social Media Content, Podcast Editing, Multimedia Production
Challenge
AiN Group wanted to evolve its webinar programming beyond traditional product presentations and create educational content that felt more conversational, engaging, and relevant to the day-to-day challenges dealers were facing.
Solution
I developed the 25 for 25 concept and naming, then established the identity, messaging, and creative direction for the series. I coordinated with presenters and helped shape session content while directing members of the marketing team in support of the initiative. I also wrote promotional copy, created campaign assets, and managed podcast-style audio and video production for release across email, social media, and other AiN channels.
Impact
25 for 25 established a more approachable educational format for AiN Group and created a repeatable content platform that could support a wide range of industry topics while maintaining a consistent identity and voice.
