My Role
Naming, Logo Design, Event Branding, Art Direction, Event Marketing Design, Environmental Graphics

Challenge
Create a distinct identity for a brand new dealer event that could balance the rugged, lifestyle-driven personality of outdoor living with the professional credibility of an industry training experience.

Solution
I developed the Backyard Bootcamp name and built the visual identity around cues that felt distinctly Texas. The logo uses a custom Western-style plaque shape inspired by vintage ranch, rodeo, and Western-wear graphics, while black wood textures, flame imagery, and a rugged visual palette reference the state’s strong BBQ culture. AiN Outdoor’s established green helped connect the event identity back to the larger brand. The system was then extended across promotional materials, signage, presentation graphics, an agenda booklet, and branded collateral to create a cohesive experience from registration through the live event.

Impact
The resulting system gave Backyard Bootcamp a recognizable personality of its own while maintaining a clear connection to AiN Group. More importantly, it created a consistent visual experience across the full event rather than treating each deliverable as a standalone piece.