FREESTAR FINANCIAL CREDIT UNION
AUTO LOAN CAMPAIGN DESIGN
FreeStar Financial Credit Union needed a seasonal campaign to promote its auto loan offering. Starting with the business objective and promotional offer, I developed a campaign concept designed around the freedom, excitement, and nostalgia of hitting the open road.
My Role
Creative Concepting, Art Direction, Campaign Identity, Visual Storytelling, Cross-Channel Design
Challenge
Turn a straightforward financial product into a campaign that felt engaging and memorable while remaining recognizable as part of the larger FreeStar Financial brand.
Solution
I created a nostalgic road-trip-inspired direction using vintage postcard-style typography, warm travel imagery, and playful automotive graphics. Existing FreeStar colors and brand elements were incorporated into the campaign so the new visual language could feel distinct without becoming disconnected from the parent brand. The concept was then carried across digital ads, email, print, and supporting campaign materials.
Impact
The campaign transformed a functional auto loan promotion into a more emotional lifestyle message, giving the offer its own recognizable personality while maintaining consistency with FreeStar Financial’s established brand.
