Customizable Dealer collateral
MARKETING MATERIAL
AiN Group supports a national network of over 750+ independent security and smart-home companies, many of whom need professional marketing materials without the resources of an internal creative department. I developed a series of customizable collateral that gave those dealers high-quality materials they could adapt to their own businesses.
My Role
Art Direction, Editorial Design, Copywriting, Content Hierarchy, Template System Design, Production Design
Challenge
Create professional sales and marketing collateral that could work across hundreds of independent dealers while still allowing each company to customize the materials with its own branding, contact information, and service offerings.
Solution
I developed a variety of customizable marketing assets covering services including security, surveillance, smart-home technology, outdoor living, and connected-home solutions. Along with the visual design, I helped determine content hierarchy and wrote and refined copy so complex technology could be presented in a clearer, more consumer-friendly way. Each piece was designed to provide a strong visual foundation while allowing dealers to personalize key elements without compromising the overall quality.
Impact
The system gave AiN dealers access to polished marketing materials that could be quickly customized for local use while maintaining a higher and more consistent standard of communication across the broader dealer network.
